As part of a continuing programme of partnership and enablement, SPX FLOW® has held another highly successful Channel Partner training event, this time in the Middle East. Channel Partners are an imperative part of SPX FLOW® growth strategy and, throughout the Middle East, its wide network offers essential, efficient support to local customers. The training event, held in Dubai, was a valuable opportunity for our partners to gain valuable technical and application knowledge from SPX FLOW® product and technology specialists.
Attendees of the three-day event came from eight different channel partners, covering Egypt, Jordon, Kingdom of Saudi Arabia, Lebanon and the United Arab Emirates. Alongside technical training, there was an opportunity for networking and a deeper understanding of the direction and goals for the SPX FLOW® Food & Beverage business within EMEA.
Enablement is the action of giving someone the authority and means to do something and this is exactly how the SPX FLOW® partner program operates. The training in Dubai covered the comprehensive range of APV® brand components including pumps, valves, homogenizers, and UHT technology, along with Waukesha Cherry-Burrell pumps and Seital Separation technologies.
SPX FLOW® have a long history and strong relationship with the Food & Beverage industry and is committed to growth within the EMEA region. Partners have access to a vast range of technology and expertise to ensure they offer first-class support to customers at every stage of their process lifecycle.