Badger Meter announced the rebranding of its flow measurement and control product line, which has expanded through product development and acquisitions. The new Badger Meter Flow Instrumentation name reflects broad solutions for the global industrial and commercial markets.
Badger Meter Flow Instrumentation incorporates respected brand names such as Data Industrial®, Hedland®, Flo-tech, Blancett®, Cox®, Preso®, Dynasonics®, Flow Dynamics®, and Research Control® Valves (RCV). The comprehensive product offering includes almost all major mechanical and electrical flow metering technologies, including electromagnetic, differential pressure, impeller, oval gear, positive displacement, turbine, ultrasonic and vortex. These solutions meet the needs of industrial process, manufacturing, commercial fluid, and building automation applications where flow measurement and control are critical.
According to Marketing Director Beth Thomas, Badger Meter has established a vision for its industrial customers based on the theme, ‘Control. Manage. Optimise.’ The company has also updated the brand identity for its flow instrumentation products with new logos, product branding colour schemes and web content.
Thomas indicated the Badger Meter Flow Instrumentation re-branding will focus on helping industrial and commercial firms reap greater value from flow instrumentation to ensure product quality, control costs, maintain safer operations and meet regulatory requirements.