The Fieldbus Foundation has announced the establishment of the Fieldbus Foundation Southern African marketing committee (FFSAMC) to promote an increased awareness and adoption of FOUNDATION™ technology throughout the Southern African region through promotional activities and a range of end user focused activities including training, technical support, trade show participation and end user seminars. The FFSAMC was formally launched at an inaugural meeting held on 25th October 2007 in Johannesburg, South Africa. At the meeting, the FFSAMC elected the committee and named Paulo De Sousa Gomes (Yokogawa) as Chairman, Paulo Da Silva (Honeywell) as Vice-Chairman, Brandon Topham (Hans Turck/RET Automation Controls) as Treasurer, Hennie Blignaut (Endress+Hauser) as Secretary, Gary Friend (MTL/Extech) as training officer, and Vinesh Nundkishore (Emerson Process Management/Alpret Control Specialists) as communications officer. Fully supported by the Fieldbus Foundation EMEA Executive Advisory Council and the Fieldbus Foundation EMEA Steering Committee, the FFSAMC will play an important role in promoting the primary value propositions of FOUNDATION technology, which include process integrity, business intelligence and open, scaleable integration of information across process manufacturing plants.