The Seal Group, an operating unit of the Cleveland OH-based Parker Hannifin Corporation, has just finished a major redesign of its website designed to make it easier for visitors to find the information they need. Before the improvements were implemented, there were about 18 pages of data on the Seal Group’s branch of the Parker Internet site. That number has now jumped to 200 pages with expanded content. The Seal Group has also built an online “sealing academy,” where employees and distributors can take courses in a variety of product and market-related subjects. Seal Group field sales associates were the first students to enrol, and the course was recently opened to distributor personnel.
