The new branch of Pietro Fiorentini Group was officially established on the 26th of December 2019. It is located inside Shanghai Fiorentini and its production will start in the last quarter of 2020, to reinforce the Company’s presence in the Asian market to support Italian shipped quantities.
From the union of the words wang, hope for the future, and ran, a symbol of energy, the name adopted for the branch is Wangran, which means new hope for the future of energy.
According to its Local for Local strategy and the Customer Centricity principle, the plant will respond to demand by producing on site. Wangran will support Shanghai Fiorentini in covering new market segments, with products designed for local customers in the residential, commercial and industrial sectors to counter the fierce competition that has developed in recent years, while at the same time improving the quality of service for Made in Italy products.
