Severn Glocon Group gets a new identity

Severn Glocon Group is consolidating its global network of individually branded businesses, all of which will now operate under the simplified ‘Severn’ brand name. 
As Severn enters the next phase of its ambitious five-year growth plan, the new identity better reflects its position as a single source of complete valve solutions for the oil and gas market.
The Severn Glocon and Severn Unival brands, which have been associated with valve projects and aftermarket valve engineering for decades, have been rebranded as Severn. The same is true of Severn Valve Solutions, which focuses on localised aftermarket support in key markets including Iraq and Kazakhstan. Severn Glocon Group’s small-bore subsea valve business LB Bentley has been repositioned as ‘Bentley, a Severn company.’
“Over the past year we’ve introduced modern ways of working which foster better collaboration across our global entities to improve customer outcomes and experiences,” CEO Colin Findlay explained, “We’ve taken a more joined-up approach that facilitates knowledge sharing for better consistency in technical excellence and operational best practice. Creating a single, shared brand identity reinforces these developments and gives us a solid foundation for future growth.”
Despite the ongoing challenges posed by COVID-19, Findlay said that Severn ended 2020 in good shape financially with a strong order book for 2021. He’s now focused on building the business and new developments are on the horizon.
“We’re all set to take Severn to new heights,” said Findlay. “This will involve extending the depth and breadth of our existing internal capabilities. There are exciting times ahead.”
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